Citra, a popular skincare brand under Unilever, is renowned for its nature-inspired beauty products primarily marketed in Asian countries. Established with a focus on natural ingredients, Citra offers a range of skincare solutions, including lotions, creams, and cleansers. The brand incorporates ingredients like Japanese green tea, Thai lotus, Indonesian Bengkoang (jicama), and pearls, aiming to provide effective and gentle skincare. Known for its commitment to natural beauty, Citra appeals to consumers seeking authentic, nature-derived skincare solutions. They came to us to develop their key visual and launch collateral for their range of hand and body moisturisers. Here is a curated selection of images from the project.