Lakmé, a leading Indian cosmetics brand owned by Hindustan Unilever, was established in 1952. It offers a diverse range of beauty and personal care products, including skincare, makeup, and haircare items. Known for blending Indian beauty traditions with modern innovations, Lakmé caters to a wide audience, from everyday users to professional makeup artists. The brand is renowned for its trendsetting Lakmé Fashion Week, which showcases emerging fashion trends. Lakmé emphasizes quality, affordability, and accessibility, making it a trusted name in the Indian beauty industry. When Lakmé decided to launch in Indonesia, they came to us to develop their launch key visual, digital lookbook, and all e-commerce collateral. Here is a curated selection of films and stills from the lookbook project.