Launch

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Key Visual

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Digital Assets

Launch

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Key Visual

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Digital Assets

Launch

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Key Visual

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Digital Assets

Facewash

Facewash

Facewash

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8

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8

)

(

8

)

/ About the project

Fair & Lovely, now rebranded as Glow & Lovely, is a popular skincare brand in Asia owned by Unilever. Launched in 1975, it offers a range of products aimed at skin lightening and brightening. The brand has faced criticism for promoting fair skin as a beauty standard but has recently shifted its focus towards overall skin radiance and glow. Glow & Lovely includes creams, face washes, and serums formulated with vitamins and multinutrients. The brand emphasizes providing women with confidence through effective skincare solutions, and it remains a significant player in the Indian beauty market. They came to us to create key visuals and launch collateral for their new range of face wash. Here is a curated selection of images from that project.

/ Credits

Client:

Fair & Lovely

Creative Producer:

Amar Bhavnani

/ Country

India

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