Fair & Lovely, now rebranded as Glow & Lovely, is a popular skincare brand in Asia owned by Unilever. Launched in 1975, it offers a range of products aimed at skin lightening and brightening. The brand has faced criticism for promoting fair skin as a beauty standard but has recently shifted its focus towards overall skin radiance and glow. Glow & Lovely includes creams, face washes, and serums formulated with vitamins and multinutrients. The brand emphasizes providing women with confidence through effective skincare solutions, and it remains a significant player in the Indian beauty market. They came to us to create key visuals and launch collateral for their new range of face wash. Here is a curated selection of images from that project.