Amar is a seasoned Tabletop and TV Commercial Director, with a rich portfolio of delivering highly polished, broadcast-ready advertising campaigns. He excels at creating immersive product films for leading beauty and FMCG brands across the US, Europe, Asia and the Middle East.

Focussed on blending storytelling with cutting-edge technology, his unique style romanticises products within photorealistic 3D universes using high-speed cameras, motion-controlled robots, sophisticated SFX, visual engineering techniques and generative AI.

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